Sheffield Based SEO
Did you just google ‘SEO Experts in Sheffield’ or something like ‘SEO Consultant Yorkshire and find this article?
That’s the power of SEO right there!
Contact us by clicking the WhatsApp icon below or emailing us at sales@digitalguruz.com.
But read this awesome article first!
Are you a Sheffield-based business looking to increase your website’s visibility to drive more organic traffic and more leads and sales online? Well, if you are, you are reading the right article!
You may be looking for an SEO expert based in Sheffield, and Sheffield-based SEO consultant or an SEO company based in Sheffield to help your site be found for the keywords you want to be found for, to make more money online! If that’s you, read on!
In this article, we will go over the key concepts behind SEO and what to expect when you start when engaging with SEO services and starting to optimise your website to rank on the top search engines.
So whether you are a sheffield-based business or based elsewhere in the UK, read on, and learn more about SEO and mastering your online market!
But let’s first start with a brief history of Sheffield and outline the most important industries and businesses in Sheffield in 2022 and beyond!
A Brief History of Sheffield
The city of Sheffield is in the county of South Yorkshire, England, in the Sheffield district. The city’s name is derived from the River Sheaf which runs through it. Mosborough, a southern suburb, was transferred from Derbyshire to the city council from West Riding of Yorkshire. The town is six miles (9.7 km) south of Rotherham, forty miles (64 km) east of Manchester, forty miles (61 km) south of Leeds, and fifty-four miles (71 km) north of Nottingham. In addition to being the largest settlement in South Yorkshire, Sheffield is the second-largest city in Yorkshire (by population).
The city is situated in the eastern foothills of the Pennines, along the Don River and its four tributaries, the Loxley, Porter Brook, Rivelin, and Sheaf. More than 250 parks, woodlands, and gardens are located in Sheffield, which contains 4.5 million trees. Sixty-one percent of the city’s area is green space, and a third is part of the Peak District.
It was in Sheffield that many important inventions and technologies were developed during the Industrial Revolution. As a result of the development of stainless steel and crucible steel, the city’s traditional cutlery trade expanded dramatically, fuelling an almost tenfold increase in the population. In 1843, Sheffield received its municipal charter, becoming the City of Sheffield in 1893. International competition in steel and iron led to the decline of these industries in the 1970s and 1980s, coinciding with the end of coal mining in the area. 1889 saw the Yorkshire ridings become counties, and the West Riding of Yorkshire county was disbanded in 1974. Since 1986, the city has been part of the South Yorkshire county, which is composed of separate unitary authorities.
In Sheffield and other British cities, the 21st century has seen extensive redevelopment. Over the past 20 years, Sheffield’s gross value added (GVA) has increased by 60%, reaching £11.3 billion in 2015. In recent years, the economy has experienced steady growth averaging around 5% annually, greater than that of the broader region of Yorkshire and the Humber.
In addition to Sheffield F.C., the city also has the world’s oldest football ground, Sandygate, and the oldest football club in the world. Steel City derbies are matches between Sheffield United and Sheffield Wednesday, two professional clubs in Sheffield. Sheffield hosts the World Snooker Championship and the Sheffield Steelers, the country’s first professional ice hockey team.
As of the 2011 census, the population of Sheffield was 518,090, making it the second-largest city in Yorkshire and the Humber. There were 685,369 people living in the Sheffield Built-up Area, including Rotherham as well as the Sheffield sub-division. According to mid-2019 estimates, the district borough has a population of 584,853, making it the 3rd most populous district in England. In 2011 the unparished area had a population of 490,070. It’s one of eleven English cities that make up the Core Cities Group.
So what are the top industries in Sheffield and how do you fit in?
Top Industries in Sheffield
Sheffield ranks as amongst the top ten UK business locations in 2022, aiming to regenerate itself as a modern technology and sports city.
Steel and metallurgy are among Sheffield’s renowned industries. During the 18th, 19th and 20th centuries, this industry made it one of England’s most important industrial cities.
The local rivers supplied Sheffield with water power, which was combined with local iron and coal to power this industry. From 60,995 people in 1801 to 577,050 in 1951, the city’s population grew massively as a result.
However, since the 1960s, the heavy engineering sector has seen a decline because of the competition from imports, which forced it to streamline operations and lay off most of its employees. Today, more than ever, the steel industry focuses on specialized steel-making, producing more steel by value in 2005 than at any other time in its history.
Since it is highly automated and employs far fewer people than in the past, the industry is now less noticeable. Nevertheless, there are still some skilled industrial automation engineers who thrive in this industry. The economy is now worth over £7 billion a year.
Currently, the largest employers are all in the public sector: the two universities, the NHS, and national and local governments. Through the universities, international students who pay private fees make up a significant part of the local economy (£120m annually).
And let’s face it more and more business owners and entrepreneurs like you are now contributing to the economy and local GDP through e-commerce enterprises and online services.
So now we have reviewed the top industries and trades in Sheffield let’s explore in a little more detail, exactly what is SEO and why is it important for Sheffield-based businesses like yours!
What is SEO and Why is it important?
SEO stands for search engine optimisation and in a nutshell, it is the art of optimising websites so that they are found through the major search engines such as Yahoo, Bing, and of course Google!
There is a wealth of information online about SEO and website optimisation, so if you are looking to delve deeper into this topic we can highly recommend this article by MOZ, which will tell you everything you need to know about SEO and optimising your website for search engines.
But what are the main benefits of optimising your website and why is it important for your Sheffield-based business to be found through search engines?
SEO is Absolutely Crucial
Quite frankly, we are glad you are reading this article. Why? Well, here at The Digital Guruz we truly believe in the power of SEO and how crucial it is for online success. Being found through the major search engines is essential if you want to promote your products or services online and start making, or keep growing your online sales.
Pretty much all online searches start on Yahoo, Bing or Google [and the vast majority through Google] and this means that your target market are looking for your product or services and looking for them through search engines.
Hiring An SEO Consultant in Sheffield
So if you are not being found, you are losing out on massive amounts of business and money.
It always amazes us here at The Digital Guruz how many businesses build a website and spend thousands of pounds or dollars on making it look pretty, but spend absolutely ZERO on their SEO.
So what they end up with is an amazing-looking site but with no one finding it! From a business perspective, totally pointless!
So investing in your SEO is absolutely crucial, and it is the difference between online success and online failure.
Why is SEO important for your Sheffield-based business?
So you are a business owner based in Sheffield and you are looking to be found through Google. Simply put, SEO is the most powerful marketing channel there is, and blows comparable marketing channels like Google ads and social media marketing out of the water especially when it comes to ROI!
Yes, SEO takes time, and you won’t suddenly start ranking on Google overnight, but once you are ranking in those top 3 positions on Google, Yahoo and Bing, then your business will in the position of driving high-quality organic traffic and generating regular predictable sales and leads.
So whether you are plumber-based in Sheffield looking for more clients for your plumbing business or you are running a national-based eCommerce enterprise, SEO is crucial for online success.
By the way, you may also be interested in our Web Design Services in Sheffield
Is SEO Right for my Sheffield-based business?
Hiring An SEO Consultant in Yorkshire
SEO is right for pretty much 99% of businesses. Who are the 1% I hear you ask? Well, businesses that don’t operate online, which let’s face it, is not many businesses!
So if you are an online business and are looking to make more sales and make more money, then SEO is 100% for you.
Investing in the optimization of your website is investing in your online business for the future. SEO takes time, but once you are being found through Google, then you can reap the rewards for years to come.
When someone searches for the products or services you sell and find you, this is so powerful, as not only is the trust they have with Google is passed on to you, but you get people landing on your website who are ready to buy!
Organic traffic converts so much higher than other types of traffic, for example, social media traffic and Google Ads traffic. That is because of the search intent, when people are searching for something on a search engine they are often in the position where they are ready to spend their cash, so take advantage of that, and get your business in front of them!
Local, National or Global?
What you need to decide is whether you are looking to rank locally, nationally or globally, and this will pretty much depend on where your target market is and what your business is.
If your example you are an electrician based in Sheffield, then you want to focus on local SEO, as your client base will be all local. If however you are a Sheffield-based business but sell products across the whole of the UK, you will want to focus on a national SEO campaign, as you are not restricted to making sales just in the Sheffield area.
You may also find this article interesting, entitled; ‘Business Listings UK Benefits for SEO’
Many businesses as well, of course, sell their products and services globally, and if that is the case then you will want to take a broader focus on your SEO efforts and build a strategy that will allow you to target keywords, not just in UK, but across Europe, The USA, Canada, and Australia.
You may even need to think about building out content in multiple languages to target those countries where English isn’t the first language.
In Conclusion
We highly recommend starting to invest in your SEO today, if you are serious about growing your Sheffield-based business online and dominating your market.
If you Google ‘SEO Experts in Sheffield’ or ‘SEO Consultant Yorkshire’ you will find The Digital Guruz, which tells you that we know what we are doing when it comes to SEO.
We can get your business ranking on page 1 of Google like we have got ours ranking there, so email us, call us, or Whatsapp us today and let’s get your SEO journey underway!
Contact Us!
If you are interested in learning more about building out your business listings in the UK or general SEO for your website, contact us today by clicking the WhatsApp link below, visiting our contact us page or emailing us sales@digitalguruz.com!
SEO Isn’t Rocket Science, It’s Ranking Science!
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