The goal of search engine optimization (SEO) is to increase the quality and quantity of traffic from search engines to a website. SEO targets unpaid traffic (also known as “organic” or “natural” results) over direct traffic or paid traffic. Unpaid traffic may originate from various kinds of searches, including image searches, video searches, academic searches, news searches, and industry-specific vertical search engines. So if you are looking for Local SEO Services in Glasgow, speak with one of our SEO specialists to find out more!

This is an easy one! SEO is an acronym that stands for search engine optimisation.

I am glad we know the answer to that one!

SEO marketing is quite simply, the marketing and promotion of your online business through search engines. And when I say search engines we don’t just mean Google! Yes, believe it or not, some people are using Yahoo, DuckDuckGo, and Bing, and by optimizing your site of Google you also optimize your site for these too!

Search engines strive to provide the best service to their users.

In other words, search engine pages should deliver results that are not only high quality, but also relevant to the searcher.

For this purpose, search engines scan, or crawl, different websites in order to better comprehend their content.

Thus, they can deliver more relevant results to those searching for certain topics or keywords.

In addition, the search engines will scan the site for user-friendliness, rewarding sites with higher rankings on SERPs that are easy to navigate and read.

An organization uses SEO to make sure that their site ranks high in the search engines for relevant keywords and phrases.

The benefits of SEO for your business are numerous.

You can increase your visibility on search engines if you improve your SEO. You can reach more users this way.

You can increase your chances of bringing in more organic traffic by creating more engaging, SEO-optimized content.

You can improve your SEO by adjusting your website and content to make them more visible and more readable.

If you could be at the top of the SERPs, why settle for low rankings? So whether you are looking for Local SEO Services in Glasgow, or just some general advice, contact our SEO team today to learn more!

Similar to (national) SEO, local search engine optimization is a process that affects the visibility of a website in search engine results that are not sponsored (SERPs- search engine result pages). These results are often referred to as “natural”, “organic”, or “earned” results.

A website that ranks higher on the search engine results page and appears more frequently on the list of search engine results will generally receive more visitors from the search engine’s users; these visitors can then be converted into customers.

On the other hand, local SEO focuses on optimizing a business’ online presence so that its web pages will be displayed by search engines when people conduct local searches for its products or services.

Local SEO involves some specific elements that help rank a business for local results. It is similar to general search engine optimization. Local SEO could be for you if you are UK based and looking for more leads and sales.

In technical SEO, you optimize your website’s infrastructure so search engines can easily crawl and index it. Your website’s technical components – including sitemaps, page speed, URL structure, schema, navigation, etc. – are dealt with in this section.

When trying to attract organic traffic from search engines, a technically optimized website is crucial, since users can’t access or navigate your site if it isn’t technically optimized.

Here The Digital Guruz and other large SEO and marketing agencies typically charge a monthly fee. For retaining the services of our agency and to be assigned a dedicated team, you’ll pay a fixed price for ongoing SEO on your site.

As part of our monthly SEO packages, you are provided with a specific set of services such as keyword research, competitor research, SEO content writing, technical audits, content marketing audits, link building, digital PR, ongoing SEO, and technical consulting as well as reports and insights.

Here at The Digital Guruz fees for our monthly retainer packages are on average around $3,500 per month. Our packages range from $2500 to over $50,000 per month.

Yes, of course, they do!

if you find the right agency to collaborate with! It is important you work with an agency that understands your brand, understands your goals, and has the experience and knowledge to implement SEO effectively. That’s why we always want to line up a discovery call before starting to work with any business, to ensure we are the right fit for your SEO journey!

The truth is, SEO is the most powerful marketing channel there is, and the best investment your business can make, period.

Changing your Website platform theme can affect your SEO, potentially to a great extent. Your theme impacts your design, site speed, content formatting, and structured data – all important aspects of SEO.

This is something you certainly don’t want to be attempting. Google’s algorithms are very advanced and can easily identify if someone is trying to ‘cheat’ Google into thinking your website is worthy of top positions. Many years ago, you could stuff your site with the keywords you want to rank for and rank position 1 pretty easily, but times have changed and Google knows how to spot a cheat!

Plus, once you get caught, shaking off that Google penalty can be hard and can be massively detrimental to your online business.

Don’t cheat, talk to us instead!

Any business that wants to be found through Google should look to invest in their SEO, it’s as simple as that!

From our extensive experience in the industry, these are the top industries that engage with SEO the most; Doctor’s Offices & Dentists, Real Estate Agents, Electricians or Handymen, Counselors, Landscapers, Accountants, Automotive Professionals, Visual Artists, Dry Cleaners, Book Authors and of course eCommerce!

But whatever your niche or industry, if you want to be found by your ideal clients then optimizing your site for search engines is what you need to be doing.

SEO is an investment in your website, so it all depends on how important your website is to your business and how quickly you want to monetise your website.

Like any business investment, ROI is key, and the more you invest in your website, the quicker you shall see results and the quicker you will achieve a + ROI.

On average companies will spend anywhere between £1500 and £50k+ on monthly SEO services.

Here at The Digital Guruz, we can accommodate a range of budgets, so simply contact us here and we will put together some more detailed pricing for you.