What Does SEO-Optimised Content Look Like?

SEO-Optimised Content Content

What Does SEO-Optimised Content Look Like?

A Quick Reminder About SEO

If you’ve checked out our previous blog, then you’ll know why SEO is important. If you haven’t, then we recommend reading that first! If you have read it, here’s a quick reminder: SEO stands for Search Engine Optimisation and is incredibly important in order for you to grow your presence online. As mentioned in our other blog post, one of the best ways in which to do this is by creating regular SEO-optimised content.

But what exactly does that mean? Don’t worry, we’re here to help!

SEO-Optimised Blog Content

Using Keywords in Your Blog

Before you start writing a blog post, you should be aware of who you are aiming it towards. One important part of SEO-optimised content is that it contains keywords, which (put simply) are words you want people to find you with. Without being too excessive, you should try to include as many of these as possible, as well as synonyms and related words. This will help your blog or website to rank higher in search engine results and ultimately be discovered by your target audience.

SEO-Optimised Content

Internal and External Links

Internal links are hyperlinks which direct your readers “inbound” – in other words, to another page of content on your own website. Not only will this engage visitors and encourage them to visit the rest of your site, it will also help increase your authority with search engines, such as Google. This is because it helps the Spiders to navigate and index your content, making everything easily accessible.

External links are a great way to direct your readers (and the Spiders) towards other high-authority websites, again increasing the trust that search engines will have in your site. However, quality is more important than quantity, so try to ensure that your external links lead to informative and trustworthy websites.

Overall, link building is a fantastic way to create SEO-optimised blog content and subsequently build the authority of your website.

What’s the Bloggin’ Difference?

Struggling to know what SEO-optimised content might look like? Suppose you own a sci-fi blog and you like to write content about how to make fiction into reality. For example, the use of Einstein’s General Theory of Relativity to distort the space-time continuum and plausibly warp drive across space – just like the Starship Enterprise from Star Trek. Or how about whether or not it’s feasible to perform mind control?

SEO-Optimised Content

Let’s take the latter subject and look at how you could write a paragraph of blog content in two different ways: normal and SEO-optimised. To help you out, the keywords are placed in bold, synonyms and related words in italics and the external links are placed in the green text. Due to this being a fictional website, there are no internal links (but make sure you add these to your own content).

Normal SEO-optimised
Mind control has always been a popular concept, with many movies and books featuring this skill. For example, Poison Ivy releases pheromones, which are used against people to make them do what she wants. Another popular example is Professor Xavier, from the X-men universe, who is able to both read and control people’s minds.

This is just a work of fiction though…right? Wrong! Many of these characters have been modelled around genuine scientific fact and theory.

If we take the example of Poison Ivy, pheromones actually do exist in real life. They are chemical messenger molecules that animals use to communicate with each other non-verbally. Often used to warn off unwanted animals from their territory, they can also act as a sort of love potion.

Pheromones were first discovered in silk moths in 1959, where it was found that the female moth would secrete it to attract males. The chemical attractant had a powerful desire-increasing effect.

Mind control has always been a popular concept within sci-fi and fantasy, with many movies and books featuring this skill. For example, Poison Ivy releases pheromones, which are used against people to manipulate them. Another popular example is Professor Xavier, from the X-men universe, who is able to use his mutant brain’s psychic abilities to both read and control people’s minds.  

This is just a work of fiction though…right? Wrong! Many of these sci-fi characters have been modelled around genuine scientific fact and theory.

If we take the example of Poison Ivy, pheromones actually do exist in real life, not just in sci-fi! They are chemical messenger molecules that animals use to manipulate behaviour and communicate with each other non-verbally. Often used to warn off unwanted animals from their territory, they can also act as a sort of mind-controlling love potion.

Pheromones were first discovered in silk moths in 1959, where it was found that the female moth would secrete it to attract males. The chemical attractant had a powerful desire-increasing effect – just like Poison Ivy’s sci-fi ability. 

There’s a lot More to SEO

There’s obviously a lot more to SEO, including the use of long-tail keywords, backlinks, outreach, etc. However, by following the advice in this article, it will certainly get you on track to ranking higher on search results for those blog posts. If we’ve missed anything that you think is important, please feel free to add your thoughts in the comments below.